SEO & Internet Marketing

Search Engine Optimization(SEO) is the process of getting your site a higher rank in the search engine listing. This optimization is done so as to increase the site traffic and increase the number of visitors to your website. DPC skill development center provides seo training according to the current requirement of IT industry. A customized Search Engine Optimization Services can increases the website’s exposure across all major search engines. Search As per the surveys more than 80% of the web users search for content, products and services on search engines. So with SEO Techniques making a website to appear on TOP RANKING of search engines will improve business dramatically. Maximum companies are now targeting the search engines as a new marketing tool for online business.

The Search Engine Optimization Online Training Program will teach you how to increase a Web site’s traffic by improving its rankings with search engines. Whether you want to start a career in Internet marketing, add a new skill to your Web business, or learn the secrets to search engine success for your own site, the Search Engine Optimization Online Training Program will help you reach your goals. This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.

SEO Training provided by Real time SEO Developer of our company, has more than 4 years of domain experience.

We will provide real time project training with code explanation and implementation.
Our training modules are completely designed according to current IT market.
After completion of 75% of course, student will go through Major Project Training, Live Project Training, Interview Preparation and Recruitment process in IT Industry.
Student will go through the training of HTML, CSS and JavaScript as a complimentary package before starting of SEO.
We offer regular, fast track and weekend training in SEO course.
Study material is provided with the course which consist of concepts, examples and real time examples.

Course Fee Duration 6 weeks.
SEO TRAINING OUTLINE
Internet AND Search Engine Basics
  • What is Internet Marketing?
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Basics of Search engines and Directory
  • How the search engine works?
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and its Importance
  • Latest Updates about Algorithms
  • Understanding the SERP
  • Using Search Operators
  • Google WebMasters Tools
  • Yahoo Site Explorer
Keywords Research and Analysis
  • Introduction to Keyword Research
  • Business Analysis
  • Corel Draw Interface
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Adwords Tool / Wordtracker / Search Insights / Suggest
  • Finding the good keywords
  • Localized Keywords Research
  • Language Based Keywords
On PAGE Optimization
  • Onsite Optimization Basics
  • Domain Names in SEO
  • Website Structure and Navigation
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting.
  • Header Optimization
  • Anchor Links Optimization
  • Snippets Creation
  • Iframes / Frames affect on SEO
  • Image Tag Optimization
  • Footer Optimization
  • Creating an txt, xml sitemaps
  • Sitemap Generation Tools
  • URL Rewrite Techniques
  • Using Robot.txt
  • Malware Removal Guidelines
OFF PAGE OPTIMIZATION
  • Black Hat SEO techniques
  • Introduction to Offsite Optimization
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions for SEO
Reports and Management
  • Website Position Analysis
  • Introducton to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions
  • User Access and Reports Sharing
SMO TRAINING OUTLINE
Social Book-marking
  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More
Social Media Networking
  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)
Video Marketing
  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos
Blogging
  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds
SEM TRAINING OUTLINE
Introduction to SEM and Adwords
  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords compared to other Networks
Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords
Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
Ad groups and Keywords
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms
  • Columns Customization
  • Alerts Setting
  • Filters
Ads Format and Ad Guidelines
  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis
Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • CPC Bidding and CPM Bidding
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • Setting a Video Campaign
  • Setting a Video Campaign
  • Audience Tab
Conversion Tracking
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
Website Optimizer
  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing
Reports and Improving Conversions
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
Multi User Access
  • User Access Levels
  • My Client Centre (MCC)

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